RR04

I thought some of the points brought up about the context of design were interesting.  How design is so diverse that it is hard to place standards on it in a professional sense, but how it can also be the only thing that unifies a large corporation like McDonald's through branding.  I also found how some businesses utilize designers in their companies to improve products while other businesses outsource their designs strange.  It seems that having in-house designers would be much more efficient and beneficial for a company.  This chapter also focused on the differences between design organization in America versus Europe and the rest of the world.  The future chapter analyses the way design will evolve in the future and how it has the potential to create freedom and to limit information to the consumer depending on how it is applied.  The importance of designing flexible solutions to technological problems is also going to be increasing in the future as consumers look for personalized technologies.  I think it's interesting that in the  future designers are going to have to design products that can then be re-designed by the consumer as unique and personalized products become more popular and feasible.